Flexographic printing, also known as flexography or flexo printing, is an extremely versatile printing method that has stood the test of time, and is now used for high-quality flexible packaging and labels. Its popularity is rapidly growing for packaging printing, particularly in the food and beverage industries. In this article, we’ll explore some of the advantages flexo printing presents over other printing methods.
High-Quality Printing of Flexography
One of the biggest advantages of flexo printing is its ability to produce high-quality prints. Using photopolymer printing plates, which are made of a flexible material that can be easily bent and shaped, allows for the precise printing of intricate designs, images, and text. Flexo printing can also reach an above-average range of color accuracy, making it ideal for brands that require consistent and reliable color reproduction.
Speed and Efficiency of Flexographic Presses
Flexography is known for its speed and efficiency. The printing process involves a rotary printing press that can print continuously, producing thousands of impressions per hour. This makes it an ideal option for large-scale production runs. In addition, the setup time for flexo printing is relatively quick, allowing for faster turnaround times and more efficient production.
Versatility or Flexo Printing
Flexography is also very versatile, as it can be used on a wide range of substrates, including paper, plastic, and even metallic film. It can also print on both sides of the substrate, making it ideal for printing on transparent materials or creating double-sided labels. Flexo printing can also be used to print on a variety of materials and textures, allowing more design freedom and the ability to create a unique look and feel for packaging.
Cost-Effectiveness of Flexography
Flexography can also be a very cost-effective printing method, particularly for large production runs. The use of flexible photopolymer printing plates is less expensive than the rigid printing plates used in other printing methods. This reduces the overall cost of printing, making it an attractive option for businesses that require high-volume printing.
Sustainability of Flexo Printing
Flexo printing is an environmentally friendly printing option. The inks used in flexo printing are water-based and do not contain harmful chemicals or solvents. This reduces the impact on the environment and makes it an ideal option for companies looking to reduce their carbon footprint.
Excellent for Food Packaging
Flexography is a popular choice for food packaging due to its ability to print on a variety of substrates, including food-grade materials. The inks used in flexo printing are also food-safe, ensuring that the printed packaging is suitable for food contact. The ability to print on a range of substrates also means that flexo printing can be used for a variety of food packaging types, including pouches, bags, and labels.
Durability of Flexo Printing
Flexo printing produces durable prints that can be resistant to fading, scratching and other types of damage. This is very important for packaging that needs to withstand handling, shipping, and storage (which is almost all retail packaging). Flexo printing can also produce prints that are resistant to moisture, making it an ideal option for products that need to be stored in damp or humid environments, such as frozen or refrigerated foods that are occasionally taken in and out of dry frozen or refrigerated environments.
Flexography is a versatile and cost-effective printing method that offers a number of advantages over other printing methods for packaging and labels. Its ability to produce high-quality prints, along with its speed, efficiency, versatility, and environmentally friendly options, make it an ideal option for businesses that require high volumes of packaging. Flexography is particularly well-suited for food packaging, producing prints that are durable, food-safe, and resistant to moisture. If you are looking for packaging that is produced efficiently, is cost-effective, and is environmentally friendly, then flexo printed flexible packaging and labels are an excellent option to consider.
